Apple Watch Series 10 Review: The Best Yet?
Apple’s 2024 release, the Apple Watch Series 10, launched on 20 September, is arguably the brand’s finest smartwatch to date, excluding the premium Ultra series. In this review, we dive into its features, design, and performance for UK users, highlighting what makes it stand out.
Specifications
Here’s a detailed look at the Apple Watch Series 10’s specifications:
Price | Starting at £399 |
---|---|
Sizes | 42mm and 46mm |
Materials | Aluminium and Titanium |
Colours | Silver, Rose Gold, Jet Black (Aluminium); Natural, Gold, Slate (Titanium) |
Battery Life | Up to 18 hours |
Water Resistance | Up to 50 meters |
Chip | S10 SiP with 64-bit dual-core processor |
Display | Always-On LTPO3 Retina |
We’re impressed with the Series 10’s specs, but two drawbacks stand out: the price and battery life. The titanium variant starts at £699, making it significantly pricier. The 18-hour battery life remains a weak point compared to competitors offering up to a week, a persistent issue for Apple Watches.
Starting at £399
Design
Unlike recent Apple Watch Series models with minimal design changes, the Series 10 introduces notable updates. The display is up to 9% larger, offering more usable screen area than even the Apple Watch Ultra 2. It’s also the first Apple Watch with wide-angle OLED technology, making the screen 40% brighter when viewed off-angle, especially noticeable on sunny days.
The Series 10 is thinner and lighter than its predecessors, enhancing comfort for all-day wear, including during workouts. Personalise it with our Apple Watch Series 10 straps for both 42mm and 46mm sizes.

Health Features
The Series 10 introduces limited new health features, with sleep apnoea detection being the highlight, also available on the Ultra 2 and Series 9 with watchOS 11. For swimmers, it offers:
- Depth Gauge: Measures up to 6 meters underwater.
- Water Resistance: Rated up to 50 meters.
- Water Temperature Sensor: Tracks water temperature.
We’re disappointed by the lack of rumoured features like blood glucose or blood pressure monitoring, likely due to regulatory hurdles. These may arrive in future models.
Battery
The 18-hour battery life is a letdown, but faster charging is a silver lining. The Series 10 reaches 80% charge in just 30 minutes, compared to 45 minutes for previous models. A quick 15-minute charge provides around 8 hours of use, enough for a workday. Still, the Ultra 2’s longer battery life outshines it.
Frequently Asked Questions
What’s the Best Apple Watch to Buy?
The Series 10 is the top choice for most users, offering a sleek design, enhanced comfort, and all essential features for daily use.
Which Apple Watch Should I Buy in 2024?
The Series 10 is the go-to option, with its stunning design, improved comfort, and comprehensive feature set, making it ideal for UK users.
When Was the Apple Watch Series 10 Released?
Announced on 9 September 2024, the Series 10 was available for pre-order and officially released on 20 September 2024.
Can You Replace Apple Watch Series 10 Straps?
Yes, the Series 10 uses the same band connector as previous models but in new 42mm and 46mm sizes. Browse our Series 10 straps or chargers for a custom look.
Conclusion
Our review of the Apple Watch Series 10 is overwhelmingly positive, driven by its redesigned, thinner, and lighter build, paired with a larger, brighter display. Despite a disappointing battery life and limited new health features, it offers excellent value compared to the £799 Ultra 2. For UK users seeking a premium smartwatch, the Series 10 is a stellar choice. Enhance it with our Apple Watch accessories, all with free UK delivery.
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