Market share of smartwatches in 2019

Overview of Smartwatch Market Share in the First Quarter of 2019
Smartwatches have become incredibly popular in recent years, and this trend is expected to continue for the foreseeable future. Below, we’ve compiled key figures to give you an insight into the smartwatch market share developments for 2019.

Global smartwatch shipments grew by 48% year-on-year, with one in three being an Apple Watch.

The top nine smartwatch brands accounted for over 75% of total market shipments. Among these, Samsung, Fitbit, and Huawei saw the biggest growth in the first quarter of 2019.

Smartwatch Market Share Overview
Source: Counterpoint Research

• Apple Watch shipments increased by 49% compared to the same period in the previous year.

• Samsung experienced exponential growth of 127%, driven largely by the success of the Galaxy Watch series.

• Huawei’s market share jumped to nearly 3% in Q1 2019, boosted by the launch of the Huawei Watch GT, an affordable smartwatch with a striking design.

Despite the strong performance from competitors, Apple continues to dominate the smartwatch market with its Apple Watch series. Samsung has made significant progress but still trails far behind.

Smartwatch Market Share Q2 2019



Source: patentlyapple.com

In Q2 2019, Apple remained the clear leader in smartwatch sales, with its market share growing compared to the same quarter the previous year. Samsung continued its upward trajectory, overtaking Fitbit to become the second-largest player in the market.

Smartwatch Market Share Q3 2019

In the third quarter, little changed in terms of market leaders. Apple retained its dominant position and even gained a slightly larger share. Samsung lost some ground compared to Q2, while Fitbit recovered slightly.

With Google’s acquisition of Fitbit, the brand may see renewed growth in the near future.

Smartwatch Market Forecasts
According to research from Market Research Future, the global smartwatch market is expected to continue expanding significantly over the coming years.

Source: marketersmedia.com